MOM-IN-CHIEF: MICHELLE OBAMA

“She is the perfect blend of being a perfect mother as well as perfect worker”. Michelle Obama is titled as the “First lady of Fashion” by ABC News, as she is always highlighted in terms of her costumes, there is much more beyond her shoes and bags to get highlighted. She essays a role of a perfect model for today’s generation of mothers to balance work as well as family. As she admits too, she even faces issues to make tough choices between work and family. Focusing on her self titled role of being a mom-in-chief, she seems to be a woman who knows and understands her priorities exactly. It takes a tremendous amount of zeal as well as self-confidence to admit family comes first, when one decides to down shift her career.
Nowadays, in spite of the risk involved in being a working mother, many women do continue with the mommy track. Infact, Michelle Obama choosing to do the same on a public platform shall inspire the mothers today to value their decision. The author Jamie Wolf of the book titled Mom-in-chief: How Wisdom from the workplace Can Save Your Family from Chaos, that is inspired from the life of Michelle Obama simply concentrates on the fact that Michelle being a mother means being a leader, an attribute that mothers often overlook in their parenting cycle. She directly connects to the notion of leadership beyond the walls of corporate suites.
Therefore, with her Ivy League credentials and professional accomplishments, she drives home the point that old school feminist notion of being everything to the people in her life.

8 RULES TO BE FOLLOWED BY BLACKBERRY OWNERS

Nowadays, it’s quite common to be glued to your cell phone, and if it’s a Blackberry then surely one cannot resist it. But as we know, “Excess of anything is harmful for us.” If your life being in wireless zone further lowering down your libido is bothering you, you must follow these 8 mentioned rules to give a full stop to your excessive usage of your Blackberry:-

One shall not carry his Blackberry to the table with food. One shall learn to have his food peacefully, without any distraction.

If you are feeling insomniac, you need to relax your mind by listening soft music. Treating your blackberry as your reading material won’t ever help you. Instead, it will worsen the situation.

Be participative enough in your household conversations, and don’t use your blackberry in lieu of responding to your family member’s request/question.

Don’t be too regular in keeping yourself updated about the various features your BB possesses, especially when you are at home.

Place your Blackberry at a distant place where its beep shall not disturb the other members of your family after each second.

Keep the usage of your Blackberry minimal at your home, and don’t let the number of calls and e-mails hamper your worth in any means.

One shall possibly refrain from carrying your blackberry to events involving family interactions. Extraneous dialogue with this contraption in lieu of real conversation suggests your addiction towards the Blackberry.

Don’t dare to bring the blackberry to your bed. If you do this, you are black buried for sure :P

Hope the mentioned points guide you in the apt direction and help you gain a good image in your family.

UTILIZE YOUR TIME, ONLINE

Online Movie Download, Video buffering etc can fetch you plenty of spare time for surfing the internet. Thus, you end up wasting the concerned time viewing the already seen photos of your friends on Facebook, or viewing your profile again and again. Browsing online in between phone calls or during a lull in an instant messaging conversation is quite common among us and there is no productive outcome from the same. Here are some ways you can utilize your spare time on Internet:-

1) Write feeds for your Blog
Blog writing that too related to your own field can be quite productive in its own way. These might be work of enthusiasts, practitioners or academics. If you are not used to write a blog, you shall get started with it. You can subscribe to the content from many regularly updated sites like blogs.

2) Track your Bank Balance
If you have an access to online banking, then make sure you keep a regular check on your account. It will not only ensure you about your accumulated funds, but also help you make calculations for further expenses. It will surely remind you of many surprises, both good as well as bad in nature like unnecessary expenses or primetime savings.

3) Extra Money
Wasting time in splurging the unnecessary sites and profiles, you can always utilize the same time to earn some extra income for yourself. Visit some sites like Mechanical Turk and you will find all sorts of job available for you. It surely pays quite less, but at least it fetches you something rather than wasting your time in carrying out the useless activities.

4) Weather Forecasting
If you reside in an area, where the weather fluctuates rapidly, then it’s always worth to have a check on the weather over there. This will surely inform you about when you should carry an umbrella which may rescue you from a sudden downpour at any time.

5) Educate yourself about the Discounts
If you just love shopping or even dining out frequently, checking the various discount deals laid down by Shops and restaurants is totally worth the effort. With just a couple of minutes browsing and getting a printed voucher, can make you save your hard earned money through various discounts going on all over.
Hope the mentioned points help you to utilize your time affectively further.

APPLICATION TO HELP WOMEN TO RETAIN THEIR BEAUTY

It is correctly stated that “Some beautiful things are more impressive when left imperfect than when too highly finished”. Women are so naive and delicate that they want care for themselves. But today’s women are modernized in their own ways. Cell phones act as their main device to manage their tasks and manage calendars, find the appropriate conveyance, stay entertained and so on. Smartphone Applications help women to stay beautiful too by the following applications:-

Sephora: (Its free for iPhone) this application mainly helps women being updated about the new products in the market and gives detailed information about them. It helps them to create shopping lists and even place orders for the same. The application helps the user to link with the beauty insider account to provide detailed history about the concerned product.

OPI Virtual Polish: (It’s free for iPhone) It helps the user to apply various shades of different cosmetics and choose the one which suits the user best. The application allows women to opt for the best shade of polish with respect to their skin tone. One can also store the list for an immediate use.

Lookz: (It’s free for Blackberry and Android) this mainly helps women to learn the rules and information about the application of make-up on themselves. It helps the user learn various kinds of make up in accordance to the theme like Goth, Clubbing, and Celebrity etc.

Sunblock: ($1.99 for iPhone) It’s quite an interesting application that calculates the UV level at your location, using its GPS data. It recommends you the best sunblock further, based on the measured UV level. It also tells the user the exact SPF to apply that is required in the concerned climatic condition of the place.

Hair Cast: (It’s free for Android) It mainly helps the user to opt for the best styling for your hair with respect to the weather of the concerned location. This application also uses its GPS data to forecast about the effect of weather on your hair.

HOW TO RETAIN YOUR GADGET’S VALUE

Whether we like it or not, every gadget has occupied a major position in our lives. They were invented to make our lives much simpler and better for us, but it is an undeniable fact that many of the gadgets have the negative influence on the quality of our lives. In other words, we are “slaves” of our gadgets indirectly. So it’s quite necessary to define the characters in our relationship with our gadgets i.e. we shall act as the masters and our gadgets shall be treated as slaves. Here are some ways to clear the concerned characters appropriately:-

LIMIT YOUR AVAILIBILITY - This is applicable on all the electronic devices which are a part of communication by some means. If you are always available for your mates, you are ending up setting a precedent for yourself. Availability shall not be exceeded to the off-hours too, that may create an expectation of the same for every moment. You shouldn’t show your obligation to answer any person’s call.

CUSTOMIZE YOR ALERTS – Concentrate your availability on the special and prior people in your life. It will surely limit your every-five-minutes-phone-checking. It will surely act as a great help for you during your work and related meetings.

MAKE PERFECT USE OF THE REMINDER FEATURE – Setting alarm bells or various other sounds to order you and help you remember the important activities and events in your daily routine, is really helpful. This is not an action of being a slave, but you direct your gadget to do so.

MAKE AMPLE USE OF THE CONNECTIVITY – Ease up your availability to your close ones by the use of instant messenger and texting. It can for sure derail the most productive amongst all of your closed ones. It helps you to get in direct connect of the needed actions.

MULTIPLE USAGE – It is surely the best option to multiply the use of your gadgets. Various applications can be used in various manners. Make sure to keep yourself updated about every interesting thing you come across, and keep sending a running email to yourself and preserve the concerned lists.

AN APPLICATION TO DECREASE YOUR STRESS

If you wish that your therapist shall accompany you everywhere, without faring you much! Well, this can be easily possible without the tag of all supervised navel gazing by “MOBILE THERAPY” as addressed by the psychologists. It can easily help you manage your mood swings. It is mainly a cell phone application to help patients to manage their stress levels effectively.

After you have the concerned application in your phone, it randomly pops out a mood map. The concerned person needs to drag the button according to his/her mood like if His mood is not that good, then he needs to drag the little red dot around the screen to indicate their mood. As a result, the application offers therapeutic exercises. It mainly includes assisted breathing visualizations etc. Using such mobile therapy application the concerned people are able to aware themselves about their overall emotional patterns.

Similar applications are being worked upon to treat addictions and phobias. Researchers and technology specialist are working hard to zero in these kinds of applications to help people know about themselves in detail. Hope they get much more incredible ideas materialized soon.

POST EFFECTS OF TECHNOLOGY- TEXT MESSAGE

Technology has become an integral part of our life. We have all kinds of gadgets surrounding us everywhere, be it our workplace or our home. But the main question that arises in my mind is that weather the technology is shifting our societal norms! We are so much dependent on technology that we don’t know exactly how to function in a world void of it. Here are 5 simple text messages used by women who surely affect the other person favorably, or unfavorably:-

1) Texting in between a conversation
Women are mostly quite particular that they don’t miss even a single call, text or an email. That may be in between of cooking, taking bath, sleeping or even at the time of quarrel with her boyfriend. They just want to make sure that they are available on their phone 24x7. Nothing is more annoying than not having the attention of the person you are with. It surely hampers your relation adversely.

2) On phone while driving
Women are most likely found busy on their cell phones, when they are driving. They find the driving time most appropriate to carry out their long gossips and bitching sessions. This is the most distracting activity carried out while driving. As a result it’s a known fact, that if your eyes are not on the road then you are a reckless driver. Therefore, women are tagged as “bad drivers”.

3) Updating on FB and Twitter
Facebook and Twitter have expanded their definition in our lives with respect to time and importance .Over-sharing is the most common activity on Facebook, especially by women. It can not only affect your daily routine but also can hamper your availability to your closed ones.

4) Making unnecessary short forms
Nowadays, it seems like our general language is being converted into phonetic spellings and language of quick communicators. It really makes the decoding part for the other person a bit difficult. Texting your regular friends would surely understand your random acronyms, but your family, co-workers or heaven forbid, your boss receives your text in such language, it may surely cause a problem.

5) Using Text message as a savior
You always tend to get late for a meeting with any person. It may be useful for you to make the excuse of delivering a message about being late, but surely it won’t help in case of your boss. So be sure that you take care of the excuses, where you are using them.

HALLOWEEN COSTUME IDEAS

The Halloween Party is approaching and most of the people like to stay all geared up for it. But when you open your closet, you think that you can do a lot more to your little black dress than just your go-to party wear. It surely can be a great start to your Halloween costume. If you want to try many other options to create your own unique look, here are some brief ideas for your overall look:-

1) Starting with your short black dress, tie a shot glass around your neck which will give you a look of shot in the dark :P

2) You can add the mummifying effect to your costume. Try to wrap a wrapping paper to your dress all over. You can try it with any color other than white to make it unique.

3) Paint your revealing parts of your body with radium paint to do an absolute justice to the required theme.

4) Put crosses all over the dress that you are wearing. It will surely fetch you lots of comments being a cross dresser.

5) Dress normally. Pin up some socks, dryer sheets, and hand towels to your shirt. You will end up appearing as a static cling.

6) Get yourself horns and pitchfork with your normal dress. It will surely make you appear a horny little devil.

7) Get that cowboy look added on to your Halloween get up with an addition of hat and boots to your red and black attire.

8) Team up your dress with artificial horns and a tail to get that look of a deadly cat woman.

9) Accessorize your attire with a broom and a large hat to get that witch affect to your costume.

10) Get a zombie look with that perfect make-up as well as a creative ripped and shredded black dress. Team up with teared nylon leggings to get that feeling of a zombie.

Hope you get the perfect attire for your Halloween theme and rock the party with the same.

FASHION MEETS TECHNOLOGY AT THE LONDON FASHION WEEK

London Fashion week is known for its creativity and innovativeness. It always offers something new to its viewers at the global fashion calendar. Many highly creative rising stars joined the iconic British designers at the concerned event. This time The London Fashion Week moves a step ahead and going digital. The Fashion Week that commenced on Friday is showcasing an increased commitment to each of its ingredient, digitally this season. All the Designers as well as the Retailers are leaving no stone unturned to give their customers the better access to their concerned shows and events, which has never been done earlier. The process goes on live and also includes online showcases as well as digitally enhanced retail experiences.

TWITTER has become the main active element for the updating part to the customers live. It mainly drives a larger unit towards itself with respect to its backstage facts and much more relevancy to its information. The British Fashion council(BFC) is also quite keen to provide the allowance to carry out and promote conversation live through Twitter. Burberry, who is believed to be the main highlight of the event, is also set to introduce its customers for much more innovations through its social media platforms.

The BFC has also revived its digital schedule of its live streamed shows and the related fashion related films this season. There is lot of variety in the medium through which the content and the related items are showcased accordingly. This way the Digital medium reveals the live essence of the shows and lets the world know more about the elements of the fashion week, beyond their tasks in the concerned shows.

YOUR INSTANT RECIPE BOOK – KEEP RECIPES

If you enjoy cooking then this is a must-have stuff for you. KeepRecipes is an easy access to all kinds of recipes on various websites, cookbooks or any other portal. Women specifically love to keep it as their favorite possession for themselves. Various kinds of cuisines educate us about the culture of the region it belongs too. In other words, it is the best known interface for collection of recipes and further selling them to earn those extra bucks. The concerned recipes can be collected from many amateur chefs and further can be sold to top pros alike.

KeepRecipes is mainly a virtual box which maintains all the saved online and offline recipes in your system and also helps in exploring new dishes further. Multiple tools can be used to function this like bookmarklet.  It works as the instapaper for the concerned dish. With the help of KeepRecipes button, users can make a record of all the ingredients in use. Another easy way to add Recipes to your KeepRecipes is to save the add on content from your searched items. A site known as “Taste Graph” allows you to create a separate page for the publications as well as users whose recipes you like the most.

Users still carry out the process of addition of recipes by manual labor. But KeepRecipes act as the easier way to add revenue source to your site simultaneously. It’s absolutely an innovative and unique idea to provide digital versions of your favorite cookbooks containing all the marked recipes from different sources, into one virtual box. This is surely an item which women would love amongst their essential applications in their tablets.

HALLOWEEN PARTY GAMES TIPS

HALLOWEEN is also known as All Hallows Eve. This year Monday, 31 October 2011 would be celebrated as the eve of All Saints Day among some of the Christians. Halloween mainly originates from the religious festivals of Samhain celebrated among the Celts of ancient Britain and Ireland. This is an absolute day of enjoyment. On the subject of Halloween functions, the choices about which party games to get involved in or even plan for are simply numerous. It becomes quite necessary to make the games of your Halloween night most enjoyable. Here are top 5 tips to make your Halloween party games much more enjoyable:-

1) Halloween party themes for kids: It’s quite necessary to design and implement the nature of your Halloween party in accordance to the participants of your party. If your party largely constitutes of kids, then make sure to give your party a childish theme like Pumpkin hunting, murder mystery etc. It keeps the children entertained in each and every manner.

2) Implement a successful Adult Halloween party:  Make sure you get an appropriate theme for your party so that the guests can experiment with their looks accordingly. Halloween party gets into the spirit of the season when all invitees are come in full masquerade. Try to experiment with dark themed parties and show frightening flicks and movies to give a real Halloween touch to your party.

3) Add good Halloween tinted recipes: To make the party much more related to your Halloween theme, make sure to design each and every ingredient of the same related to the concerned theme. Recipes like Mummy hotdogs where the sausages are wrapped with the breadsticks like a mummy or Eyeball ice cubes where the sweets are given a shape of an eye, makes the eatables much more enjoyable.

4) Appropriate Set-up: Its very essential to design the place where the party is held as per the Halloween theme demands. Make sure to use pumpkins, glowing paints, devil apparels, ghost masks all over the concerned place to give it an absolute Halloween look.

5) Halloween safety for parties: Make sure the desired decorations of a Halloween party like candles, pumpkins; the darkness doesn’t hamper the safety of the participants, specially the kids. The food shall be of great quality. Make sure to be extremely cautious in these aspects.

MOTHERHOOD APPROXIMATELY DOMINATING THE WOMENHOOD

According to a recent research, the usage of social media by tech-savvy mothers has supposedly increased to 46% of the total traffic on social networking sites. In addition to the mentioned piece of information, there are bigger trends concerning the mothers nowadays like comfort with respect to technology.

There has been a drastic change in the purchasing aspects of women as they become mothers such as:-

• 82% mothers say there has been a transformation in their purchasing habits after having a child.
• 72% mothers say it has also affected their purchasing criteria.
• 46% moms say that there have been reasonable changes in the brands they buy.

This study mainly points out that the motherhood has brought improvisations in the taste of women with respect to service quality, features, and designs. The transformation collectively represents a group of behaviors and habits that contribute to the overall profile of today’s modern mothers. This mainly hampers the overall division of time of mothers, majorly distributing the time in accordance with the nature of her children.

This mainly results mothers to be more tech savvy to be able to carry out her tasks in much more rapid speed. As she becomes the key decision maker in the health and well being aspect of her family, she needs to be updated. This info is fetched by the social networking sites by various means. So it is truly stated that “To successfully reach today’s mothers, you need to totally understand how she lives.” And no doubt technology plays its part in an excellent manner.

GIFTS FOR YOUR TECH-SAVVY MOM

5 APPROPRIATE GIFTS FOR YOUR TECH-SAVVY MOM

This women’s day, make your mom feel special in every possible manner. Forget the lame flowers for your tech-savvy mom, and gift her mom-friendly gadgets instead. Even if she’s not totally a tech-whiz, it will make her feel more stylish and updated in every possible manner.

You can get her one of the gifts mentioned here:

1. iYogi subscription: If your mom is always glued to her laptop, then she surely needs this to safeguard her computer from the scams as well as virus etc. iYogi is the best remote technical support which can eradicate all the impurities from your mothers system.
2. Baggy iPhone Case: Moms, who like to be stylish in each and every manner, would surely love this. The iPhone cases launched by several brands are absolutely apt for your mother’s personality.
3. Bedside Charger: Your mom is surely going to appreciate this gift. Let your mother treat her iPhone as the wake up alarm with this bedside charger which works on its intense power retained within.
4. Digital Photo Frame: This will surely keep you in front of your mother’s eyes always. She will enjoy reliving the family memories with the help of this digital photo frame. It won’t ever give her a chance to miss you.
5. iPad Cover: If your mom uses the iPad as her cookbook, then this is surely the best gift that you can give your mom. This will save her iPad from all the unwanted stuff that she drops on her iPad while cooking.

Happy women day to everyone!

TECHNOLOGY FIELD – AN UPHILL BATTLE FOR WOMEN

It’s truly said that the facts lay down an exact and an appropriate picture. Women constitute 50% of the US workforce, but only 25% retain themselves into the technological industry. Despite logical growth in the entrepreneurship, women lead only 8% of the start-ups. Women are considered much more intelligent in college level, but very few women represent the senior management posts in various industries. It’s not that women are lagging behind but they surely need to buckle up their ratios in the technological sector.

There are various issues which women face in their career progress like Gender stereotypes, workplace flexibility, role models and education. These obstacles not only hamper the growth of the female executives but positively offer hope for the next generation of tech savvy women. As the women has to take care of work, house work as well as children, which results in embracing the duality of parenting and professionalism.

The mentioned problems not only obstruct the growth of women in their existing organizations, but also cause issues in their duration of work in an organization. Despite the mentioned influences, women have the tendency to hold on their guts and face the issues strongly.

With such unbeaten strengths, women have not only an important role to issue in the overall functioning of technological surroundings, but also possess a critical as well as valuable role to play in its execution.

IS TECHNOLOGY LEAVING BEHIND WOMEN??

With advancement of technology every day, it becomes essential for everyone to strike the rapid speed of their updating. With so many gadgets, cellular phones, iPods and ipads around, there is no stopping to the world going techno-savvy. But the main botheration is- Are women able to catch up?

Today’s women having so much to do in her routine .i.e. acting the backbone of her family, being a responsible working women , socializing and so on. There is so much to do for her in so less time. It has been generally noticed that despite of the considerable growth in the nature of jobs from manual to going high tech, the gender disparity has always exceeded majorly in the corporate world. With so many options among the labor pool, the world has grounded the manual actions of people. The people with engineering, math and science backgrounds are also opting for techno oriented jobs.

According to statistics published by Labor Dept. Report, The ratio of women engineers is diminishing extensively. With women representing 3 out of every 10 system analysts, female scientists are also diminished to 30% of the field. The actual reason is not clear, that weather the interest of women is lowered down or weather the opportunities are less! As technology has been stereotyped for geeks, in the same manner there has been no area which is totally taken over or ruled by women. There are very few female top executives who are still running major technological corporations.

The concerned industry has quite few women in number than the broader corporate world. Lesser the number of women issuing the leadership roles more is the unfavorable effect in the world of technology. In order to break down the barriers of developing talents, Mentoring them further, socializing and creating opportunities that relate to women’s work, life sensibilities are essential to reverse the trend.

THE TOP 10 THINGS INVENTED BY WOMEN

For all the inventions in the 20th century, there were lots of inventions from women concerning different aspects of our society. But not all were recognized and awarded further. In 20th century, one may address the term ‘HISTORY’ as ‘HERSTORY’ for each and every female inventor. There were several ladies who actively contributed brilliance to the world as we know it.

1. KEVLAR: Stephanie Kwolek commenced with her temporary job at DuPont in 1946, to earn enough funds to take admission in a reputed medical school. Later in 1964, she continued her research about the process of evolving polymers into strong synthetic fibers.  She initially converted the polymers into hard rod-like molecules and further passes it through a Spinneret to produce fibers. The post effect of the experiment was an ounce-for -ounce strong fiber as steel which was further dubbed to Kevlar.

2. NYSTATIN: Elizabeth Lee Hazen and Rachel Fuller Brown used to work for New York State Department of Health in the 1940’s. Hazen was located in New York City and Brown in Albany. Hazen carried out several tests to examine that weather the organisms would have any reaction to fungi or not. They would work coordinative, despite of the distances. Hazen would further mail the jar of soil to Brown, who would further extract the agent in the soil that was responsible for such activity. Most of the samples were experienced to be much toxic in nature for human use. But after several experiments they both zeroed on an effective fungus killing drug named NYSTATIN in the year 1950.

3. WINDSHIELD WIPER: It was the first trip of Mary Anderson to the New York City. While travelling she noticed the driver of the tram was facing problem in driving it. He had to stop the tram every few minutes to wipe the accumulation of snow in front of his glass. After she reached home, she formed a squeegee on a spindle to be attached to the handle inside of the vehicle. Whenever the driver needed to clean the glass, he just needed to pull the squeegee that wiped the glass entirely. After 10 years, she was awarded for her invention in 1903 when the wiper became a household thing in their cars.

4. DISHWASHER: The invention of Dishwashers was an outcome of the frustration of Josephine Cochrane for her servants ho unintentionally broke her heirloom china crockery. As she invented this magical device, it was an immediate household device. It was exclusively loved by other women.

5. PAPER BAG WITH SQUARE BOTTOM:  In 1870, Margaret Knight realized that the weight carried in paper bags shall be equally distributed, so that it can carry more items at one time, than its usual capacity. Therefore, she created a wooden device that would cut, fold and glue the bottoms of the paper bags in square shape.

6. COLORED FLARE SYSTEM: At 21, Martha Coston started acting upon the plans of flare system used by ships, laid out by his late husband. She spent her next ten years in revision and perfect execution of her husband’s plans using the pyrotechnic technology to her system. It finally worked and was extensively used in the civil wars.

7. THE COMPILER: Admiral Grace Murray Hopper was stationed at the Harvard University, were she used to work for IBM’s Harvard Mark I computer. She faced quite a lot of problems in directing the concerned system according to her wish. That is the time when she invented the Compiler, which used to translate the English Commands of hers into the computer codes.

8. LIQUID PAPER: While BETTE NESMITH GRAHAM watched the workers of her workplace painting a display on the window, she noticed the way they rectified their errors by painting them with another layer to cover the concerned errors. There was the idea which struck her mind and she mixed up a water based tempera paint  with dye using her blender. She carried the substance to her workplace next day and omitted her errors on page by application of the concerned substance through brush. She received a patent for this in the year 1958.

9. CHOCOLATE CHIP COOKIES:  While making a batch of butter drop do cookies, Ruth Wakefield felt short of melted chocolate. So she crumbled the Chocó bar in the batter and baked it further, expecting the chocolate to melt within. But the chocolate retained its shape, giving birth to chocolate cookies as a result.

10. CIRCULAR SAW:  Tabitha Babbitt created a prototype of a saw that moved in circular motion. It was mainly formed to concentrate the number of men working to cut a particular block from two to one. She attached a circular blade to the saw to get the required motion.

INTERNET: NEXT LEVEL OF BATTLE OF SEXES

It’s a known fact that there is a vast difference between both the sexes in various aspects. For centuries, the difference between both the sexes are socially defined and distorted through a lens of sexism. In earlier days, men assumed superiority over women, which they maintained through their dominating measures. As of now, the goal of equality between both the sexes have grown closer and somewhere down the line, the vision of equality between men and women has narrowed the possibilities of women who are proving to be more superior in many aspects.

On the basis of usage of internet, the ratio of usage as well as their purpose is of totally different natures. The major element which lies common among the interests of both the sexes includes MUSIC and SOFTWARE or APPLICATION. Women visit social networking sites majorly as compared to the men. The women act as the mainstream digitally, than their male counterparts and are the main primary drivers of online and group buying.

The women take up around half of the global population, and their behaviors vary drastically which further distinguishes them from men (online users). Entertainment downloading and video viewing seems to be the most favorite activities of women, whereas male counterparts mainly emphasize on technical gadgets, retail sites, sensex, headlines and many other valuable stuff.

On average women spend more time online comparatively. But when the social web is in concern, the rift enlarges even more. Women mostly treat web as mode to stay in touch with people (SOCIALISING) whereas men has much higher activity levels in social categories respectively. Thereafter, men mostly indulge in web related activities whereas women are taking it further, including the parameters which even men don’t get involved in. And that is when a woman seeks to understand the masculine interests of men, and further appreciate and understand more about their own masculinity.