MOTHERHOOD APPROXIMATELY DOMINATING THE WOMENHOOD

According to a recent research, the usage of social media by tech-savvy mothers has supposedly increased to 46% of the total traffic on social networking sites. In addition to the mentioned piece of information, there are bigger trends concerning the mothers nowadays like comfort with respect to technology.

There has been a drastic change in the purchasing aspects of women as they become mothers such as:-

• 82% mothers say there has been a transformation in their purchasing habits after having a child.
• 72% mothers say it has also affected their purchasing criteria.
• 46% moms say that there have been reasonable changes in the brands they buy.

This study mainly points out that the motherhood has brought improvisations in the taste of women with respect to service quality, features, and designs. The transformation collectively represents a group of behaviors and habits that contribute to the overall profile of today’s modern mothers. This mainly hampers the overall division of time of mothers, majorly distributing the time in accordance with the nature of her children.

This mainly results mothers to be more tech savvy to be able to carry out her tasks in much more rapid speed. As she becomes the key decision maker in the health and well being aspect of her family, she needs to be updated. This info is fetched by the social networking sites by various means. So it is truly stated that “To successfully reach today’s mothers, you need to totally understand how she lives.” And no doubt technology plays its part in an excellent manner.