MOM-IN-CHIEF: MICHELLE OBAMA

“She is the perfect blend of being a perfect mother as well as perfect worker”. Michelle Obama is titled as the “First lady of Fashion” by ABC News, as she is always highlighted in terms of her costumes, there is much more beyond her shoes and bags to get highlighted. She essays a role of a perfect model for today’s generation of mothers to balance work as well as family. As she admits too, she even faces issues to make tough choices between work and family. Focusing on her self titled role of being a mom-in-chief, she seems to be a woman who knows and understands her priorities exactly. It takes a tremendous amount of zeal as well as self-confidence to admit family comes first, when one decides to down shift her career.
Nowadays, in spite of the risk involved in being a working mother, many women do continue with the mommy track. Infact, Michelle Obama choosing to do the same on a public platform shall inspire the mothers today to value their decision. The author Jamie Wolf of the book titled Mom-in-chief: How Wisdom from the workplace Can Save Your Family from Chaos, that is inspired from the life of Michelle Obama simply concentrates on the fact that Michelle being a mother means being a leader, an attribute that mothers often overlook in their parenting cycle. She directly connects to the notion of leadership beyond the walls of corporate suites.
Therefore, with her Ivy League credentials and professional accomplishments, she drives home the point that old school feminist notion of being everything to the people in her life.

MOTHERHOOD APPROXIMATELY DOMINATING THE WOMENHOOD

According to a recent research, the usage of social media by tech-savvy mothers has supposedly increased to 46% of the total traffic on social networking sites. In addition to the mentioned piece of information, there are bigger trends concerning the mothers nowadays like comfort with respect to technology.

There has been a drastic change in the purchasing aspects of women as they become mothers such as:-

• 82% mothers say there has been a transformation in their purchasing habits after having a child.
• 72% mothers say it has also affected their purchasing criteria.
• 46% moms say that there have been reasonable changes in the brands they buy.

This study mainly points out that the motherhood has brought improvisations in the taste of women with respect to service quality, features, and designs. The transformation collectively represents a group of behaviors and habits that contribute to the overall profile of today’s modern mothers. This mainly hampers the overall division of time of mothers, majorly distributing the time in accordance with the nature of her children.

This mainly results mothers to be more tech savvy to be able to carry out her tasks in much more rapid speed. As she becomes the key decision maker in the health and well being aspect of her family, she needs to be updated. This info is fetched by the social networking sites by various means. So it is truly stated that “To successfully reach today’s mothers, you need to totally understand how she lives.” And no doubt technology plays its part in an excellent manner.