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Friday, September 23, 2011

FASHION MEETS TECHNOLOGY AT THE LONDON FASHION WEEK

London Fashion week is known for its creativity and innovativeness. It always offers something new to its viewers at the global fashion calendar. Many highly creative rising stars joined the iconic British designers at the concerned event. This time The London Fashion Week moves a step ahead and going digital. The Fashion Week that commenced on Friday is showcasing an increased commitment to each of its ingredient, digitally this season. All the Designers as well as the Retailers are leaving no stone unturned to give their customers the better access to their concerned shows and events, which has never been done earlier. The process goes on live and also includes online showcases as well as digitally enhanced retail experiences.

TWITTER has become the main active element for the updating part to the customers live. It mainly drives a larger unit towards itself with respect to its backstage facts and much more relevancy to its information. The British Fashion council(BFC) is also quite keen to provide the allowance to carry out and promote conversation live through Twitter. Burberry, who is believed to be the main highlight of the event, is also set to introduce its customers for much more innovations through its social media platforms.

The BFC has also revived its digital schedule of its live streamed shows and the related fashion related films this season. There is lot of variety in the medium through which the content and the related items are showcased accordingly. This way the Digital medium reveals the live essence of the shows and lets the world know more about the elements of the fashion week, beyond their tasks in the concerned shows.

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