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Thursday, September 15, 2011

INTERNET: NEXT LEVEL OF BATTLE OF SEXES

It’s a known fact that there is a vast difference between both the sexes in various aspects. For centuries, the difference between both the sexes are socially defined and distorted through a lens of sexism. In earlier days, men assumed superiority over women, which they maintained through their dominating measures. As of now, the goal of equality between both the sexes have grown closer and somewhere down the line, the vision of equality between men and women has narrowed the possibilities of women who are proving to be more superior in many aspects.

On the basis of usage of internet, the ratio of usage as well as their purpose is of totally different natures. The major element which lies common among the interests of both the sexes includes MUSIC and SOFTWARE or APPLICATION. Women visit social networking sites majorly as compared to the men. The women act as the mainstream digitally, than their male counterparts and are the main primary drivers of online and group buying.

The women take up around half of the global population, and their behaviors vary drastically which further distinguishes them from men (online users). Entertainment downloading and video viewing seems to be the most favorite activities of women, whereas male counterparts mainly emphasize on technical gadgets, retail sites, sensex, headlines and many other valuable stuff.

On average women spend more time online comparatively. But when the social web is in concern, the rift enlarges even more. Women mostly treat web as mode to stay in touch with people (SOCIALISING) whereas men has much higher activity levels in social categories respectively. Thereafter, men mostly indulge in web related activities whereas women are taking it further, including the parameters which even men don’t get involved in. And that is when a woman seeks to understand the masculine interests of men, and further appreciate and understand more about their own masculinity.

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