There has been a drastic change in the purchasing aspects of women as they become mothers such as:-
- 82% mothers say there has been a transformation in their purchasing habits after having a child.
- 72% mothers say it has also affected their purchasing criteria.
- 46% moms say that there have been reasonable changes in the brands they buy.
This mainly results mothers to be more tech savvy to be able to carry out her tasks in much more rapid speed. As she becomes the key decision maker in the health and well being aspect of her family, she needs to be updated. This info is fetched by the social networking sites by various means. So it is truly stated that “To successfully reach today’s mothers, you need to totally understand how she lives.” And no doubt technology plays its part in an excellent manner.
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